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Monday, July 14, 2014

Hidden Hunger and the new Horlicks Chocolate!

According to Professor Dr Khor Geok Lin, Professor of Nutrition from the International Medical University Malaysia (IMU), Hidden hunger is unlike the hunger that comes from a lack of food. It is a chronic lack of vitamins and minerals that often has no visible warning signs, so that people who suffer from it may not even be aware of it. Its consequences are nevertheless disastrous; as hidden hunger can lead to poor mental development, poor physical health and productivity. 

“Women and children from the lower income groups in developing countries are often the most affected, but local studies in Malaysia have shown that even school children in urban areas like KL and PJ have micronutrient deficiencies including that of vitamin D; which is important for the absorption of calcium. Zinc, iron and iodine deficiencies also have been observed in Malaysian children. Thus, it is important to inform mothers and educate children from young to eat right and have a balanced diet of carbohydrates, protein, vitamins and minerals.

B has been saying that she wants to be Tall, Sharp & Strong as and when she is offer with food.  She will keep saying, Mummy, vegetable is good for my body, I can grow taller and reach the switch.. and bla bla bla... also, she always very cautious when her body temperature went up a little, she is fearing she will be 'grounded' if she is sick. LOL!

Since its global introduction over 100 years ago, Horlicks® has stayed true to its original positioning as a quality, nourishing product that supports the health of the entire family. The brand enjoys the trust of generations of discerning mothers, a relationship which has been nurtured by the brand through significant fortification of its formula over the years. Today, the Horlicks® formula helps address ‘hidden hunger’, a nutritional issue related to micronutrient deficiencies, which still exists amongst children in Malaysia.

I remembered back in those days, my nanny will had us drink Horlick, and it is one of the healthiest drink to get all the nutrien in us.  BUT, I am one of the rebellious ones, who not only DIS-liking it, but hate it to max.  I am so glad I found the alternative now after 30 years!  Horlick came in Chocolate Malt!!!

Jeng jeng jeng jeng...

"We want to be tall, sharp, and strong!' says kids at the launch of Horlicks Chocolate, together with (back, left) Katharine Chen, Marketing Director, GSK Consumer Healthcare Malaysia and (back, right) Rachel Ferdinando, Vice President and General Manager, GSK Consumer Healthcare Malaysia & Brunei.

Power packed with 23 vital nutrients, including calcium to support the growth of strong bones, protein to help build body tissues, as well as multivitamins and minerals, the new Horlicks® Chocolate possesses the natural goodness of milk, malted barley and wheat to support the overall nutritional needs of children.

I prepared for B to try (yes, my girl need trying.  If she likes it, she will take.. if not, sorry) and she like it.  She obviously prefer it 'cold' but I allowed that.  For me, it's more for her to 'chop' down the drink and not having a tug of war and get her unnecessary hated it just like me.  So, if she prefers it cold, she gets it cold as long as she don't give me the 'cough' after drinking.

I find this taste 'thicker' than other chocolate malt drink, and also fragrant.  And to add on to all my other products, I use this to add in my baking too!  B had 4 cupcakes (gone without me taking photo).  
Look out for the new Horlicks® Chocolate at all supermarkets, hypermarkets and provision stores in 200g (RM6.50), 400g (RM10.50), 1kg (RM21.50) and 2kg packs (RM42.00) or in 3-in-1 sachets (RM10.50) for convenience.

About Horlicks®
Horlicks®, 'The Great Family Nourisher’, is a nutritional drink made from wheat, milk and malted barley and contains essential vitamins and minerals for wholesome nourishment of the entire family. Throughout its history, Horlicks® has provided nourishing refreshment for millions of children and adults all over the world.

About GlaxoSmithKline (GSK)
GSK, one of the world’s leading research-based pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

At Consumer Healthcare, we bring products across four categories – oral health, wellness, nutrition and skin health   – to millions of people. Many of our brands, such as Horlicks®, Polident®, Sensodyne®, Panadol®, and Scott’s® are familiar around the world.

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