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Tuesday, September 2, 2014

Dugro Gives Malaysian Children The Chance To Shine Through The Nationwide Dugrostar Campaign


Every child is a Child is a STAR! Dugro has recently roll out a campaign which celebrate a child’s star quality with Dugrostar™, an exciting performing arts platform organized by Dugro®, a growing up formula brand, to inspire children to discover their fullest potential and showcase their talents to the whole country!

If your child is within 3 to 6, and 6+ to 10, let's take this opportunity to showcase your child's talent. This campaign is open to everyone with no proof of purchase requirement!!! Your child can enter into these segments, singing, dancing, playing an instrument or a combination of these talents, and perform individually or in a group of up to six children.

From 22 August to 12 October, join proud parents across Malaysia to rejoice in the special talent of their child by participating in this unique opportunity. Parents can register their child in three ways – by uploading a video of their child’s performance at www.dugro.com.my; by visiting select nationwide roadshows where live recordings can be made at the Dugrostar™ Recording Booth; or by submitting the completed registration form with a recording of their child’s performance and mailing it to the address found on the registration form.

A total of two hundred and eighty (280) young finalists will be shortlisted for the next phase, involving live performances at seven malls across Malaysia held from 24 October to 16 November. At each location, First, Second and Third Prize winners for each age category will win great rewards, while all finalists will receive attractive prizes as a token of appreciation for their hard work!

I was at the launch of the programme last week, and have 5 minutes with some Dugrostar experts below getting to know the importance of acknowledging the child's talent, and to prepare them for the better future.

1) Ms Elaine Yong, Lecturer, Department of Psychology, Sunway University

2) Ms Ruth Liew, Director of Malaysian Child Resource Institute and Child Developmentalist

3) Mr Zaid Mohamad, Bestselling Author, Columnist, Certificed Parental Coach and CEO of Smartparents.com.my

4) Mr Az'farr Baginda, Principal of Blubricks and Judge for Dugrostar


The Story Behind Dugrostar™

“We know that every child is gifted in their own way, and they each have the potential to be a star. What’s more, developmental experts around the world believe that nurturing children from their early years is essential. For example, Facts for Life, a publication by UNICEF in collaboration with other global organizations, states that children learn more quickly during their early years than at other time in life. This is why we believe that it’s essential to cultivate their talents and creativity from a young age, when they are most eager to absorb new ideas and experiences,” said Ms Monique Suryokusumo, Marketing Director, Danone Dumex Malaysia.


“Out of the many talents, we’ve chosen to focus on performing arts because it is an important avenue for children to express themselves creatively. In addition, research has shown that the performing arts can offer children many benefits, from developing confidence, discipline and motivation to improved language, memorisation and problem-solving abilities. In this way, we hope to inspire young children to dream big and show us just what they’re capable of, and we invite all parents to give their child the star treatment they deserve, by taking this opportunity to celebrate their child’s talents and sharing it with the world!”

B was given a chance to have a make up session, also to perform on stage that night.  This was her practise on that night!



For more information on Dugro® and Dugrostar™, log on to www.dugro.com.my or call the Dumex CareLine at 1-800-38-1038.

Wait no longer... take a video of your child performing, and upload to win!!

For Dugrostar, visit http://www.dugro.com.my/dugrostar


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